MOMO, Gigi and XiaoWen Ju: the layering behind Miu Miu’s holiday portraits
Cropped knits, visible shirt hems, sparkling layers and unexpected plush companions: eight current campaign photographs reveal how Miu Miu makes festive dressing feel personal.
Miu Miu’s Holiday 2026 campaign places MOMO, Gigi Hadid, XiaoWen Ju and their fellow cast members inside a townhouse dressed for Christmas. The images were public by October 26, with Prada Japan issuing its release and press photographs the following day. This is a fashion campaign, rather than a private celebrity gathering. Its most useful invitation is to look closely at where shirts, knits and outerwear begin and end.
Tina Barney photographed the campaign, with styling by Lotta Volkova. Wood paneling, bookshelves and carved furniture give the portraits the formality of a family photograph; the plush companions gently unsettle that atmosphere. The observations below are our reading of the photographs. Expressions, positioning and props can make clothing feel reserved or playful, but they do not establish anything about the wearers’ personalities away from the set.
Official Miu Miu Holiday 2026 campaign photograph. Gigi Hadid in gray tailoring and a brown knitted vest, wearing square glasses and holding a plush rabbit.
Start with the hems
MOMO’s navy cardigan offers the clearest lesson in proportion. Pale blue shirting remains visible at the collar, cuffs and waist, while a dark pleated skirt continues the vertical line. The short knit and longer shirt create two distinct hems without relying on a tight waist. A small red bag echoes the tree’s red decorations. In an everyday version, one concentrated accent could provide that same point of emphasis.
Official Miu Miu Holiday 2026 campaign photograph. A campaign look combining a long coat, layered collars, a burgundy leather skirt and brown handbag.
Gigi’s gray tailoring takes a different route: a brown knitted vest sits between the jacket and pale shirt, while the open collar directs attention upward. Square glasses, a headband and a plush rabbit occupy different parts of the composition instead of crowding the neckline. The transferable idea is the placement of layers. Compatible fabric weights matter more than copying every accessory, particularly if you want to move comfortably through the shoulders.
Related colors, different textures
XiaoWen Ju’s yellow cardigan and pale gold dress shift the contrast toward texture. Fuzzy knit, tiny surface embellishments and the smoother dress remain distinct within a closely related color palette. The cream handbag avoids introducing another strong color. To interpret this combination, begin with a continuous tonal base and let soft versus structured, or fluffy versus smooth, supply the variation. A restrained palette can still hold several kinds of detail.
Official Miu Miu Holiday 2026 campaign photograph. XiaoWen Ju in an embellished yellow cardigan and pale gold dress, with a cream bag and plush companion.
In another portrait, MOMO wears a dark embellished dress with pale straps. Her plush companion partly covers the bodice, leaving the decoration across the skirt visible. It is a useful change of outfit to compare with the cardigan look. Relatively quiet hair and an open shoulder line keep attention on the surface of the dress. Party dressing need not give a statement necklace, earrings and hair accessory equal prominence.
Official Miu Miu Holiday 2026 campaign photograph. MOMO in a dark embellished dress with pale straps, holding a plush toy beside bookshelves.
Bring the layers into everyday life
The group photographs clarify the meeting of sportswear and dressier pieces: substantial jackets frame sparkling tops, striped knits meet short skirts, and smooth leather sits beside rolled shirt cuffs. Choose which layer carries volume and which supplies color or shine. If the outerwear, knit and shirt are all heavy, the separation that looks so easy in a photograph can become crowded once the wearer begins to move.
Official Miu Miu Holiday 2026 campaign photograph. Two campaign cast members in striped knits and short skirts beside a pink sofa.
Official Miu Miu Holiday 2026 campaign photograph. A group portrait showing leather outerwear, relaxed trousers and a sportswear-inspired skirt ensemble.
The most practical idea here is to contain the festive gesture: a little sparkle, a small bag, an exposed cuff or an unexpected meeting of textures. Start with a shirt and knit already in your wardrobe, then check that their hems and cuffs remain readable before adding accessories. The townhouse and toys belong to the campaign’s story. Its clear proportions and deliberate contrasts can travel into a much more ordinary room.
Official Miu Miu Holiday 2026 campaign photograph. A campaign group portrait juxtaposing tailoring, a short cardigan and a sparkling top beneath substantial outerwear.
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